About Alure Home Improvements
Alure Home Improvements led by President and CEO Sal Ferro is a full service remodeler specializing in helping homeowners build dreams. Exceeding client’s expectations since 1946, over 64 years, our focus is to develop relationships for life by creating Raving Fans, with superior customer service, providing excellent value and by serving as a one-stop source for all residential remodeling needs. Founded on ethics and integrity, we take pride in our history of service dedication. We have specialists in every department, a dedicated service & warranty department to stand behind our work whenever you need us, we are fully licensed and insured, we have a superior record with BBB and Consumer Affairs and we are committed to giving back to the community. We strive to make the remodeling process easy for homeowners with a focus on education and collaboration starting with a free design consultation.
Alure specializes in Kitchens, baths, siding, windows, roofing, basement finishing, Sunrooms, Dormers, Extensions, Home Performance Assessments & Remediation, Garage conversions and Handyman services. Alure serves all of Long Island and much of the tri state area including the five boroughs, Rockland, Westchester, Putnam and Monmouth, Ocean & Middlesex, Bergen, Essex, Passaic and Morris New Jersey.
Run day to day by President/CEO Sal Ferro with a culture committed to delivering superior customer service, Alure has been recognized with numerous awards for our quality, customer service, innovation and leadership in the remodeling industry and our continued support of the community.
Such recognition includes the National Remodeler of Year by Professional Remodeler Magazine, the 2010 Best of Long Island Award in the remodeling category from the Long Island Press, a third consecutive Super Customer Service Award from Angies List, Legends of the Industry Award, The Fred Case Entrepreneur of the Year Award, Forbes Business Enterprise Award, Long Island Business News’ Best of Long Island, The Owens Corning Customer Service Excellence Award 8 years running, one of the top 25 companies to work for in the industry, and is widely recognized for their philanthropic partnership with Extreme Makeover: Home Edition, and they are about to contribute with their 8th makeover for the Emmy winning show. Alure is the authorized remodeler for the Owens Corning Basement Finishing System and SunSuites system.
In addition to performing seven builds for Extreme Makeover: Home Edition, Alure also supports and is active in several annual fundraisers for many other charities and organizations, including FACT (Find A Cure Today), The Interfaith Nutrition Network, The Huntington Townwide Fund, Daytop, The Salvation Army, March of Dimes, Habitat for Humanity, The Boy Scouts, Girl Scouts, and many others.
Alure is active supporter of the community and has also taken a leading role in the environment by partnering with Green Street Long Island, LIPA’s Home Performance with Energy Star Program, National Grid’s Weatherization Program, the Town of Babylon’s Long Island Green Home Program and more, all committed to preserving and improving our environment, while making homes more comfortable and energy efficient. To date, Alure has helped customers receive over $464,000 in Federal tax credits for energy related home improvements and another $220,000 plus in utility rebates.
Alure is member of the major industry organizations including NARI, NAHB, NKBA, NRCA, LIBI, the local Chamber of Commerce and maintains a superior record with the Better Business Bureau and Consumer Affairs Alure is noted for maintaining one the most informative web sites in the Remodeling industry, www.alure.com. Alure’s three-floor showroom has 7500 square feet of displays, is open 7 days a week and is located at 1999 Hempstead Turnpike in East Meadow, NY.
In addition to Alure’s website, Alure is also active in social media, with a focus on providing information and educational content. Alure’s social media presence includes: http://facebook.com/alurefanpage, http://blog.alure.com http://twitter.com/alure_home, www.alure.com – 516-296-7777 – 877-44-ALURE

